First video adverts to appear in US magazine

The first ever video adverts will be printed in a special edition of Americas Entertainment Weekly magazine next month. These state of the art adverts feature a slim screen around the size of a mobile phone display and use technology similar to the ones used in singing greeting cards; each advert can hold up to 40 minutes of video and also comes with a rechargeable battery.

These pioneering video advertisements will feature trailers for upcoming programmes on US TV network CBS as well as adverts from drinks manufacturer Pepsi, and are due to hit US shelves on the 18th September in New York and Los Angeles.

This is not the first time that digital technology has been used in printed magazines; last year men’s magazine Esquire used a front cover with e-ink technology that displayed alternative patterns. E-ink technology is now used in a range of electronic books including the Amazon Kindle and Sony Reader.