When is a cheap cruise deal not a cheap cruise deal ? Well… when it’s a Gills cruise so it seems.

Gills Cruises a family owned business have been in the cruise business for over 50 years. So its shocking news then that Gill’s Cruise Centres half price offer has landed them in trouble after a complaint was made.

The Advertising Standards agency upheld the complaint made, agreeing that many cruising enthusiasts had been misled by the “half price” offer in a national newspaper that was placed by Gill’s cruises stating a world cruise was available with P&O for a discounted price of £7,389.

The problem with the world cruise offer is that Gill’s could not in any way prove that the original brochure price was over £14,000  and they also failed to mention that the cruise discount didn’t include a surcharge of fuel that would add an additional sum of approximately £500.