When is a cheap cruise deal not a cheap cruise deal ? Well… when it’s a Gills cruise so it seems.
Gills Cruises a family owned business have been in the cruise business for over 50 years. So its shocking news then that Gill’s Cruise Centres half price offer has landed them in trouble after a complaint was made.
The Advertising Standards agency upheld the complaint made, agreeing that many cruising enthusiasts had been misled by the “half price” offer in a national newspaper that was placed by Gill’s cruises stating a world cruise was available with P&O for a discounted price of £7,389.
The problem with the world cruise offer is that Gill’s could not in any way prove that the original brochure price was over £14,000 and they also failed to mention that the cruise discount didn’t include a surcharge of fuel that would add an additional sum of approximately £500.
Just to confirm that after one person complained about our P&O world cruise advert the ASA findings have been taken on board. This technicality has made all cruise lines re think their brochure pricing strategy.
We will continue as we have always done over the last 50 years to offer quality customer service and advise, bringing to the market place some of the best cruisedeals available.
Stephen Philippou Managing Director
GIlls Cruise Centre
med cruise sept. fred olsen preferred
fly cardiff
or assisted to port of dep.