By Raz Mirza at Flushing Meadows, New York
Friday 4 September 2026 22:49, UK
A growing number of content creators and influencers at the US Open has sparked a debate about tennis etiquette. The number of accredited creators covering this year's final Grand Slam has doubled from last year, as organisers try to reach new audiences. But the noise and disturbance they cause in the stands has been felt by players on court.
Chair umpire Kader Nouni admonished a group of influencers in a suite for recording a video in the middle of a point. Another incident saw a creator use a bright portable ring light to take photos. In Naomi Osaka's second-round victory, chair umpire Marijana Veljovic asked fans several times to be quiet.
Some players have questioned whether the push for online engagement has gone too far. Two-time champion Osaka said: "I think obviously if you come to a sporting event, you have to respect the sport." She added: "I feel like it's common courtesy to read up on the sport, especially the etiquette."
The US Open introduced a policy of free fan movement in 2024, meaning spectators no longer have to wait to take their seats during changeovers. Since Osaka's opening match, there has been increased messaging on screens reminding people to refrain from any activity that could disrupt the game, including noise levels, flash photography and ring lights.
American and third seed Jessica Pegula has said some of the behaviour has been "disrespectful". She said: "I can appreciate the influencers coming and showcasing the US Open experience. But I do think that it's tough when you see videos when they're taking pictures and using the selfie lights. People are down there trying to perform. It's their career and their job. It seems a bit disrespectful."
Celebrities have long been ubiquitous in the stands, from A-list stars to US President Donald Trump, as the ultra-wealthy shell out thousands of dollars for seats. But the growing love affair between influencers and the premier American tennis event has caused some growing pains.
World No 4 Coco Gauff welcomed the influx of new fans but said they should respect the traditions of tennis.
