Princess Cruises has appointed Kirsty Bell-Jack as sales manager for business development.
She joins from sister line Cunard, where she most recently served as regional sales manager for the south region.
In her new role, Bell-Jack will be responsible for "strengthening relationships with travel agent partners" across the UK. She will report to Sophia Lief, senior sales manager for Princess Cruises UK.
Yasmin McKechnie, sales director for Princess Cruises UK, Ireland and EMEA, said: "Kirsty is an outstanding addition to the Princess Cruises team.
"Her broad experience across Carnival UK brands, strong trade relationships and clear commercial focus make her ideally placed to help advance our ambitious growth plans.
"Her commitment to championing travel agents will strengthen how we support our partners, create value for the trade and bring the Princess Cruises experience to even more guests."
Bell-Jack said: "Princess Cruises has a powerful brand, a compelling guest experience and an exciting opportunity for continued growth.
"I have always valued the expertise and influence of travel agents, and I look forward to working closely with our partners to help them grow their businesses, inspire their customers and introduce more guests to everything Princess Cruises has to offer."
