CY Group, a professional services firm formerly known as Currie Young, has opened its fifth UK office at the Rural Enterprise Centre in Hereford. The move extends its advisory, insolvency and restructuring services to clients across Herefordshire.
Justin Brown, director of CY Group, said: "This isn't growth for growth's sake.
"Every decision we make must improve what we can offer clients and strengthen the relationships we've built.
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"Launching in Herefordshire is a major milestone for our business and gives us an immediate presence in the town and nearby areas, including clients in Worcestershire."
The Hereford team will be led by Louise Hookham, who joins as director, alongside insolvency administrators Emilia Riches, Alina Radley and Lily Harkins.
Ms Hookham said: "Relationships are so important in our profession and we've spent years building trusted relationships with business owners, accountants, solicitors, and lenders across Herefordshire.
"What attracted us to CY Group is its ambition and the genuine commitment to maintaining a personal, relationship-led approach.
"The culture felt like a natural fit from the very start.
"We'll continue to be the same experienced and accessible team that local businesses know, now backed by the wider expertise and capabilities of the group.
"It's an exciting opportunity and one we're all looking forward to."
The office launch follows CY Group's recent rebrand in July and aligns with its vision of offering a broader range of advisory services to business owners throughout their company lifecycle.
Headquartered in Stoke-on-Trent, the firm also operates offices in Romsley, Lichfield and Manchester.
In addition to its expansion into Herefordshire, CY Group has appointed Jim Goudie as insolvency manager for the West Midlands.
