National BBQ Week kicks off this weekend (29th May), and with the hottest days of the year so far expected, Brits are dusting off their BBQs for spontaneous al fresco entertaining.
With this in mind, Co-op has stocked up for a weekend of bumper BBQ sales – predicting a 215% sales increase for its British Irresistible Burgers this Bank Holiday weekend. Additionally, a further 300% sales increase of its British kebabs and steaks this weekend.
A new Great British BBQ Summer 2023 Report released by the convenience retailer today found that over half (56%) of UK adults are more likely to have a cost-effective barbeque at home rather than spending on meals out. Its no wonder why the convenience retailer expects to sell more than 22 million British sausages, 7.5 million British burgers and 6.2 million British kebabs this summer.
Co-op introduced new prices for Co-op members in April 2023 and these members will now be able to access even better value for a number BBQ essentials this summer, including money off its popular 2 for £6 BBQ protein deal – which includes kebabs for the first time the year and is available to all shoppers, Co-op members just save more – special offers on wines and beers. Additionally, Co-op is launching a number of deals with money off BBQ lines such as £1 savings on its new Irresistible Chilli Sausages.
Nicole Tallant, Head of Co-op’s Delicious Food Team, said: “It’s no surprise that barbecues remain a firm favourite when it’s time to get together with friends and family in the warmer months and this summer, they are potentially going to play an even more important role, as the cost-of-living squeezes household budgets and going out for meals happens less.
“This year we’ve made sure that our British barbecue range is packed full of those iconic smokehouse flavours but also available at great value, including special member price offers and multibuy deals.”
See must-have deals and offers attached. Additional information, member prices and summer deals can be located here.
Sam Allcock is the CEO of PR FIRE – PR & Content Marketing Platform
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